Willow Lake Products have carefully chosen natural ingredients considered to have specific benefits for different hair types. Unlike most natural products, Willow Lake goes beyond fragrance to actually enhance the formulas with the essence of flowers, fruits or herbs. The result is formulas that are beneficial for specific hair needs. Perfect for body building. Hops is considered a natural body-builder. Apricot and Almond are known to provide a natural source of conditioning without weighing down the hair.