Ruffles have ridges. Made with all natural oil. Smart choices made easy. When choosing a potato chip, Ruffles Reduced Fat Potato Chips are a smart choice because each serving has 0 g trans fat, 1 g saturated fat and 25% less fat than regular Ruffles Potato Chips. Per 1 oz serving, Ruffles Reduced Fat Potato Chips have 7 g fat, 140 cal., 100% taste; Regular Ruffles Potato chips have 10 g fat, 160 cal., 100% taste. Fat content has been reduced from g to 7 g per 1 oz serving.