For gray, blonde, bleached or highlighted hair. For healthy beautiful hair. Silver Brightening Shampoo is professionally formulated to help neutralize yellowing, enhance natural highlights and tone down brassiness in gray, blonde and bleached hair. Jhirmack Shampoos help protect against breakage and styling damage when used in conjunction with Jhirmack Conditioners. Each formula is fortified with Strengthening Proteins and ProVitamin B5 which penetrate the hair cortex to improve hair's strength and protect against the damaging effects of styling and the environment. The result is healthy beautiful hair. Product not tested on animals. Made in Canada.