Softer, more touchable hair! Silk protein enriched. You know true beauty is more than skin deep. But try telling that to your hair. Truth to be told, the surface - the cuticle more precisely - is exactly where your hair's beauty is most evident. Enter the exclusive silk protein formula in every Finesse product. It smoothes and improves the cuticle making every strand softer and more touchable. For hair that's irresistibly alluring to the eye. To the touch. And best of all, to others. Isn't it nice to get noticed? Fight the fade! Enjoy your beautiful, vibrant color and keep your hair touchably soft and silky. Formulated with UV protectants and anti-oxidants. Revitalizes color treated hair & recovers lost moisture. Helps maintain color vibrance & brilliance.