With soy protein and aloe vera. Takes you back to your original color. Conditions during process to protect fragile hair. Safely removes permanent & semi-permanent hair color. Takes only 20 minutes. Ammonia free/bleach free. Re-color the same day. Color Oops Extra Conditioning is the most gentle and effective way to reverse an undesirable hair color application. In just 20 minutes Color Oops corrects your hair color by shrinking the dye molecules, allowing you to simply wash them away. Our unique formula is bleach-free and ammonia-free; Color Oops will not have the damaging effects of bleach of ammonia based products. Color Oops Extra Conditioning is enriched with aloe vera and soy protein to condition and help restructured your hair during the color removal process. Color Oops Extra Conditioning takes you back to your lightest shade. It will return your hair to its natural color if the artificial hair color applied is darker than your natural shade. If the artificial hair color applied is lighter than your natural color, your natural pigment has been chemically lightened and although Color Oops will remove the artificial dye from your hair, ultimately your hair will be the chemically-lightened color. To go back to your natural color, it will be necessary to apply a hair colorant comparable to your own natural shade and tone. Made in USA.